Creating healthy indoors of the future
Grinity, a pioneer in consumer sustainable solutions, offers eco-friendly products and invites people to join its environmentally conscious community. Specializing in direct selling, they reached out to What if Design to define their brand identity and digital strategy.
Brand Guidelines Book
3D Product Visualization
Our task was to bring their unique green air purifier, Plantora, into the limelight, distinguishing it from traditional mechanical air purifiers. The key focus was on a clean, green aesthetic, aligning with their commitment to women's empowerment.
We developed a visual identity that embodied minimalism and modernity, reflecting Grinity's ethos of sustainable living. We combined the team's vision of cleanliness, freshness, and greenery for their flagship, Plantora.
Plantora, an air purifier that enhances a plant's natural air-cleaning abilities, incorporates technology used by NASA for air purification in space. Our designs showcased Plantora's innovative features and sleek design, creating a compelling digital presence. We crafted Grinity's visual identity to captivate a broad audience, from the youth to older adults, positioning the brand as a leader in sustainable and health-conscious products.
Ann Scaria Vettoor
Founder & CEO
“Highly talented and committed team of brilliant consultants who went out of their way to make sure we were satisfied. As a start-up we feel lucky to find such high value service at an affordable rate.”