COVID-19 support for coal miners
The NandCare Foundation, a non-profit organisation driven by dedicated youth and volunteers, launched Project Sanjeevani in Dhanbad, Jharkhand, to support families of coal miners hit hard by COVID-19. We aimed to craft a social media campaign to raise funds for these families.
Adobe After Effects
We used real-life photographs from the affected areas to make a meaningful impact, enhancing them with accent colors against a grayscale backdrop to draw attention on the main stakeholders affected. This approach added a poignant and powerful dimension to our message.
The campaign resonated deeply with the audience, raising over INR 4 lakhs in just 20 days. This remarkable achievement enabled the team to provide over 41,000 meals to those in need. The success was celebrated by the team and stakeholders and, more importantly, by the grateful families who received essential support during these challenging times.